Adding Emotional Value to the Wrapping that’ll Have Your Customers Saying, “Wow”!
If you sell your polymer clay creations online, then shipping is going to be an important part of your business. Unfortunately, many artisans don’t put nearly enough thought into the packaging. Going the extra mile with attention to detail, can make a world of difference when it comes to giving your customers a wow experience.
Today, I’d like to walk you through a recent packaging story of mine. It involves Jocelyn who is a valued member of the community here at the blog and in the library.
She contacted me a few weeks back wondering how she could get a hold of some of my pirate crossbones beads to use in a lanyard that she’s making for a well known musician friend of hers. Sorry but I can’t reveal the identity of Jocelyn’s companion quite yet. The lanyard is a gift and the last thing I would want is to ruin the surprise.
Anyways, in preparing to send the beads, I quickly decided not to do the boring bubble wrap envelope thing. That’s just not my style.
So I found a small square jewelry box with some jewelry packing fluff inside. I laid the pirate beads on the fluff and well… that just looked dumb. Edgy skull and crossbones beads on prissy fluff. Not very appropriate. Besides the beads rolled around too much and I would be worried about them getting damaged in transit.
Then I found a little faux suede draw string pouch and put the beads in there. Better, but the beads still moved around to much.
Eventually, to solve the loose beads issue, I decided to sting them all onto a piece of suede cord, knotted at each end. This string of beads was then put into my little suede treasure pouch. Perfect!
The fluff in the bottom of the box was replaced with shredded brown paper. This suited the pirate theme so much better.
To wrap the box, I used kraft shipping paper. But to give it more of a pirate feel, I burnt the edges of the paper.
Using the same kraft paper, I also made a tiny scroll with burnt edges. It was tied with string as a handwritten note to Jocelyn (see the photo at the beginning of this article). This scroll was slipped into the box before the wrapping went on.
To “dirty up” the “To” and “From” labels, ink was rubbed around their edges. Finally, some parcel string was added as a finishing touch. This pretty package was then placed into the standard postal shipping box. Crumpled newspaper, foam chips or bubble wrap can be used to fill up any extra void space in the outer box.
Hopefully you can see how this type of jewelry packaging can really add a lot of character to your overall presentation. It’s not expensive and doesn’t even take very much time to put together. The trick is to just be creative.
Think about the first impression your customer will experience when they handle your package. It should say something about you and the quality of your products. It should feel like a gift, and should show that you value your work.
But don’t go overboard. If your ‘little extras’ are costing you more time and effort than your actual product is worth… well that doesn’t make good business sense. You will have to find the right balance that fits your situation.
I have received beads that looked beautiful online. But they arrived in such a way that I was disappointed. And in my mind, their value went down.
You work very hard to get a customer. Do what you can to create a little “magic” for them. Chances are your extra effort will translate into repeat sales. And a repeat customer is the best customer you will ever have!
Thanks Jocelyn for being a wonderful person. I hope you love receiving your pirate beads as much as I enjoyed sending them.