November 16, 2008
Selling Handmade Beaded Jewelry at Craft Fairs and Jewelry Shows
Making Your "Stuff-To-Bring" Checklist In Advance Of The Show:
This weekend I ended up getting ready for a Christmas Craft Fair coming up at a local beer and wine brewery near me. Originally I wasn't planning to do any craft fairs this season, because I have been so busy launching the new Polymer Clay Tutor Members Library. But a friend asked and the show is small enough that I had the inventory to pull this off.
It will also be a good opportunity for my daughter Willow to sell her dog treats (Willow's Wonderful Woofies). We are going to share a table. Willow has been selling her handmade W shaped dog biscuits since she was 9 years old. She actually has a pretty good business going now, for a 12 yr old. But that's a whole 'nother story.
Since many of you may also be getting ready for upcoming craft fairs, I figured I'd share my "stuff-to-bring" list here at the blog. Hopefully I haven't forgotten anything!
Inventory: About 2 to 3 times the amount you hope to sell which I figure should be about 10 times the booth fee. Therefore, if it is a small show like this one which has a table fee of only $20, you should bring around $400 to $600 worth of inventory in a range of price points. This is my rule of thumb. Since times are tougher right now, I am going to bring the majority of my stock in lower ticket items like earrings and pendants. I will also bring some niche specific products like wine charms and hand painted wine glasses since this fair is in a wine making facility.
Packaging: Gift bags, boxes, ribbon, etc.
Cashbox: Float (change and small bills), credit card machine with slips and receipt book.
Office Supplies: Pens, pencils, calculator, scissors, stapler, tables, extra price stickers, duct tape, scotch tape, rubber stamp and ink pad.
Marketing Materials: Business cards, extra hang tags and jewelry display cards, brochures, handouts, etc. Also a book to add peoples emails to for a mailing list is a good idea, for letting people know about future events, etc.
Table: Only if you have to bring your own. A tall stool instead of a chair. You want to stay at eye level so you can connect with your customers.
Display Items: Table cloths, racks, baskets, trays, raised over-turned boxes draped with cloth, mirror if selling jewelry, lighting, signage, table cards. Be creative here, it makes a huge difference to your sales.
Snacks: Easy to eat in tiny bites food like trail mix and water.
Beading Tools: Extra clasps, jump rings, wire, wire cutters, chain nose pliers, round nose pliers, extra ear wires, clip-on earring findings, etc. Great for resizing, customizing or fixing jewelry on the spot. Also consider making jewelry, beads or canes at the table. This will get people interested in your process, plus build on your inventory when things are slow.
Sunny Disposition: Nothing is worse than a crabby person manning a booth.
So have I missed anything from this list? If you were selling handmade jewelry at craft fairs and jewelry shows, what else would you bring?
Spread the Word!
Filed under 16: Sell Your Stuff by Cindy Lietz
Comments on Selling Handmade Beaded Jewelry at Craft Fairs and Jewelry Shows »
Looks as if you thought of everything. Hope you and your daughter have a great show. My daughter, the Gourdqueen, and I use to do shows together; it is alot of fun. Would love to hear more about your daughter's dog biscuits.
Bonnie
Nice list! I was thinking of doing a show this December and wondering how much inventory to bring — I love your rule of thumb!
Hmmmmmm…looks like you have a very complete list here. I would probably want a small fan…those hot flashes can get you anywhere at any time!
I have painted baked and sold wine and champagne glasses in the past. I'd love to see some of your work. Is there any way that I could see them?
I saw a picture of Willow baking her Wonderful Woofies on another website…I believe it was your "Look What I Drawed" website. Willow is going far…just like her Momma! :) I hope you both do very well at the fair! I'd love to see pictures of you both selling your wares :)
Perhaps this would be a good time to remind you of how much I'd love to see a page on your blog where we could all share pictures? You definitely would have my vote on that!!!
I hope you and Willow have a smashing sell!!!
:) Cindy
@Bonnie: Willow started making dog biscuits when she was 9 years old to sell to the parents that walked their dogs to school. Some other girl her age had sold some pom pom snowmen and she thought if that girl could have a business so could she! Well the Woofies were a hit and a mom that ran a local butchers shop which sold roasted dog bones, thought her treats would sell nicely there. They did and Willow has been selling them now for 3 years. Even had to hire another mom to help with the baking so she could keep up with the orders!
@Deirdre: Thank you! I read about this formula once and thought I'd look back on my experiences to see if it fit and it did. Makes it a little easier for planning. Sometimes you'll do better, sometimes worse, but it's a good benchmark!
@Cindy E.: I would like to put up a page to where everyone can show their stuff. It's definitely on my to do list. I'd love to see your painted glasses… bet they're great!
Great list, Cindy! I'd like to add wet wipes!! They are handy to not just to clean sweaty hands but also to wipe down foreheads, faces and necks to keep cool and looking swell during a hot, busy show!
I too would like to see Cindy's work. Can you give a link to some pics?
@Pearl - thanks for adding to the list :-)
@Anna if you are referring to Cindy E.'s pictures, I haven't set up a public photo gallery yet. If you are referring to pictures of my work, the best place to see what I do is right here at the blog. Just go to the home page and keep scrolling down. All of the posts have pictures and many of them are of the jewelry I make.
Cindy,
I wasn't clear about which 'Cindy' Anna was referring to either…glad I wasn't the only one. She probably means YOUR work, but if you meant mine, Anna, I have just published my blog, and you can see it if you click on my name above this post. I am really looking forward to when we can post our pictures here so we can easily share all of the wonderful things that Cindy is teaching us…don't worry, Cindy…we are being patient! :):):) We KNOW you have had TONS to do, and we appreciate you soooooooooo much!!!
Hugs to you,
Cindy E.
CindyE - Thanks for the reminder about the photo gallery idea. I just realized I haven't posted any of the photos you emailed to me a while back. So here is one of your cane project pics. If you like, you can follow the above link by my name to see a picture that Anna Sabina submitted the other day. It's a photo of her Mokume Gane Christmas ornament.
Wow, Cindy…it is both strange and fun all at the same time to see something that I did here on YOUR blog!!! Thanks so much for starting this. The above butterfly cane was one of my very first tries at cane making :) Hopefully, I am getting better…but that cane WAS fun to make!!! I am learning all the time, and thanks to you, Cindy, I will just get better at this! This is soooo cool!!! I will go and look at Sabina's Christmas ornament now!!!
:) Cindy E.
Woops!!! I mean I'll go look at ANNA Sabina's Oranment now!!! Sorry, Anna! :)