How To Sell Jewelry Even In A Down Economy:
With uncertain economic times happening in the US and some other countries, your financial situation may be tightening up a bit. But this doesn’t mean there aren’t things you can do as an artistic person to help make things better for you and your family. Here are 6 tips for making money with a part-time, home-based jewelry business during bad economic times:
1) Make your own polymer clay beads. If you love original handmade beads and have been buying them to include in your jewellery making projects, make the beads yourself instead! Some customers love the look of authentic coral, turquoise and bone, but aren’t willing to pay for it right now. For them you can create very convincing replicas at a fraction of the cost using polymer clay. You’ll save on expenses while creating truly one-of-a-kind designs that will sell. This translates to happy customers which means a profitable home jewelry business for you.
2) Don’t forget that even when the economy is tight, people still need to give presents. No matter how bad it gets, people will still give gifts. If you are finding it hard to sell your current jewelry designs to your regular customers, you need to ask yourself a couple of things. Are my jewelry prices too high for them? Or do I need to find new customers? You will either have to find a way to reduce your costs and make lower ticket items… or market to a higher income bracket. You should understand that a person who once bought diamonds, may now settle for buying higher end art jewelry. People still buy during hard times. They just buy differently!
3) Wear your jewelry at all times. It is by far the cheapest and most effective advertising you can do. I have received many custom jewelry orders simply by just wearing the stuff I make. In fact just this week, I have requests for 6 custom beaded lanyards just because I wear one to hold my membership card at the YMCA. You may remember me writing about a similar situation when someone else bought the pirate crossbones jewelry lanyard I was using that day. Wearing your pieces also gives your product good real life testing, so you can always be improving your designs.
4) Shop regularly at dollar stores for discounted jewelry supplies. Just because it is in the dollar store doesn’t mean it is low quality. Businesses go under all the time and their liquidated inventories get sold in these types of places. There are 6 different stores I frequent regularly. However, learn the difference between good and bad quality materials. Dollar stores can also sell crappy stuff that isn’t worth buying at all!
5) Get creative with your supplies. There is no reason why you have to buy all your jewelry making supplies at a craft store. The hardware store can be an economical resource for wire, metal sheeting, cording, swivels, clasps and tools. For some tips on finding these alternative jewelry findings read this article: Cheap Jewelry Making Supplies For Bead Artists
6) Simplify your designs. Instead of putting 20 meticulously handcrafted beads on a single piece, consider using one beautifully made focal bead on a simple cable. This will save you time and materials which is what drives the price of your pieces up. Look at what is hot in polymer clay jewelry on Etsy right now… Image transfers onto polymer clay pendants; Focal beads; Rose pendant jewelry. Think big bang for your buck and you will sell your handmade jewelry when others are having a hard time doing so!
So whether you just need a few hundred extra dollars a month to offset high gas and food prices; Or a home jewelry business to help compensate for a lost job; You can turn your beading hobby into a source of income if you get creative with it. Education, supplies and a dream is all you need!
Has this bad economy effected your jewelry making business? Share your stories below. You may end up with some great feedback from the many readers that drop by here on a regular basis.